Our Story

As a Pediatric dentist and a climate-conscious individual, I’ve spent years learning what truly goes into the products we put into our mouths every single day. I’ve seen the disconnect—between what’s marketed as “natural” and what’s actually safe, sustainable, and effective. That’s when I began asking deeper questions. And every time I reached an answer, I peeled back another layer. What’s really in our toothpaste? Where do those ingredients come from? Are they safe for us—and for the planet?

The deeper I went, the more I realized: the answers were often disappointing. So I decided to look beyond them.

Inspired by the Timeless Vedic philosophy of “Neti Neti”—which means “Not this. Not that.”—Neti Neti was born out of a process of conscious elimination, refinement, and truth-seeking. It’s a commitment to leaving out what doesn't serve us: no harsh chemicals, no synthetic colors or flavours, no cruelty & no greenwashing. Just thoughtfully formulated oral care crafted by a dentist and backed by science.

We are Neti Neti.
We don’t sell toothpaste. We challenge the system.
We strip away the chemicals, the lies, the waste.
We choose Truth. We choose the Earth. We choose health that lasts.